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Rating: Player: You are viewer number 7575 Description: There is no need to hide credit card statements from your partner/guinea pig when you have an egg card because of their fantastic rates. Music: Search for Egg Guinea Pigs Hiding Things advert music
This commercial is interesting to those who study advertising. The lifestyle of both guinea pigs and, in particular, the financial behavior of the male guinea pig are clearly designed to resonate with a particular socio-economic class of audience. It accords financial responsibility to the "husband" (who is clearly in denial regarding family debt)and a housekeeping / childminding role to the "housewife" evidenced by the teapot, the sock (= laundering), the baby rolling on the floor.
This commercial, therefore, serves to reinforce and perpetuate traditional gender roles which, under the cloak of humour, become all but invisible. Ostensibly it is fun to watch.
I LOVE this advert!
arrrrrrr, the guinea pigs are so georgeus
This commercial is interesting to those who study advertising. The lifestyle of both guinea pigs and, in particular, the financial behavior of the male guinea pig are clearly designed to resonate with a particular socio-economic class of audience. It accords financial responsibility to the "husband" (who is clearly in denial regarding family debt)and a housekeeping / childminding role to the "housewife" evidenced by the teapot, the sock (= laundering), the baby rolling on the floor.
This commercial, therefore, serves to reinforce and perpetuate traditional gender roles which, under the cloak of humour, become all but invisible. Ostensibly it is fun to watch.
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